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Monday, December 7, 2009

Who's Looking at YOUR Business?: Why a Website Alone is Not Enough.

A website is like a billboard: you can have the nicest, most effective billboard in the world, but if it is out in the middle of nowhere, it does you no good. If your website is not ranked by Google, or is ranked low, it is useless.

In today's economy, advertising is the key to survival. History proves this: During the Great Depression, many companies closed their doors and went out of business. Yet a few not only survived, but also THRIVED during the worst economic collapse that our country has ever experienced. How did they do it? The answer is simple: they advertised significantly and consistently. Fast forward 80 years to the present and lets see what this means in terms of today's culture and technology.

We're in the middle of significant economic turmoil. In today's economy, small business plays a much more significant role than it did 80 years ago. Unfortunately, most small businesses can't afford to heavily saturate the traditional advertising media. Television and radio consistently decline in effectiveness while their costs annually rise. Print advertising is crashing as an industry due to a transition to the internet. This brings us to the internet: the next logical step in advertising.

A website is like a billboard, you put one up and hope that people see it as they pass by on the information highway. That brings us to positioning:
you can have the nicest, most effective billboard in the world, but if it is out in the middle of nowhere, it does you no good. If your website is not ranked by Google, or is ranked low, it is useless. Of course, there are other forms of internet advertising, but a website is a basic necessity. Few consumers are willing to deal with a company that has no website, it adds legitimacy and credibility. Even further, 90% of consumers research companies online before they do business with them. Can you afford NOT to have a website?

Additionally, can you afford NOT to have your website in a high-traffic location that is relevant to your line of business? At Tulsa Websites and SEO Services, we are website design and Search Engine Optimization (SEO) experts. We know how to get your website placed near the top of the ORGANIC RESULTS (as opposed to paid results like pay-per-click campaigns) for your keywords on a much longer-term basis than Search Engine Marketing (SEM) techniques.

Visit our websites today and see for yourself what SEO can do for you!
http://www.tulsawebsitesandseoservices.com/
918-794-2758